ebnooconsulting

How much is talent leakage costing your company?

Your company still can’t run without you?

Not the wrong person. The wrong seat.

Ebnoo helps SME owners put the right people in the right roles, so good staff stay, decisions stop landing on your desk, and the business can grow without you holding it together.

Start the free 2-minute checkView services
  • 20 yearsHR leadership at PETRONAS
  • TalentDNACertified ESQ coach
  • RM24,000Average cost of one resignation
A small team discussing roles around a meeting table
Talent leakage statementExample company

RM122,400leaking per year

  • Staff who leftRM48,000
  • Your hours fixing staff problemsRM38,400
  • Decisions staff bring to youRM24,000
  • Roles empty or in the wrong handsRM12,000
What the free 2-minute check gives you, with sample answers.

Certified by

  • ESQ TalentDNA Coach (CETC)
  • Professional ESQ 3.0 Coach (CPEC)
  • Innovation Professional (GIMI)

Does this sound like your company?

Most owners blame the staff, or themselves. Usually it’s neither. The person is fine; the seat is wrong.

A business owner working late at his desk, tired

  • Good staff keep leaving

    Each resignation costs about RM24,000 in hiring, training and lost work while the seat sits empty.

  • Everything runs through you

    Staff ask you to decide things they could decide themselves, and your week disappears into fixing problems.

  • Capable people in the wrong roles

    Hard workers who struggle every day, because the role doesn’t fit how they are naturally wired.

How Ebnoo works

The Fitrah Talent Framework: a clear four-step method built on 20 years of corporate HR practice.

A team arranging sticky notes into a chart of roles on a whiteboard

  1. Measure the leak

    Ukur

    Resignations, your hours and empty seats, priced in ringgit. Measured again on day 90.

  2. Map every person

    Petakan

    Each staff member takes TalentDNA, a peer-reviewed assessment of how they’re wired to work.

  3. Decide the seats

    Putuskan

    Who sits where, and who decides what without coming to you.

  4. Make it hold

    Kukuhkan

    A Talent Risk Register so you know which seats need watching next.

Find out what talent leakage costs you

Four quick questions give you your yearly leak in ringgit. Free, and it takes about two minutes.

  • Your yearly leak in ringgit, line by line
  • Which leak is biggest, so you know where to start
  • A free 30-minute call with Etty to go through it
A coach listening to a business owner across a table
Your leak so far, per yearRM0
How many staff resigned or were let go in the last 12 months?

Count everyone who left, full time or part time.

people
1 of 4

Ways to work with Ebnoo

Start wherever you are. Every step leads to the next.

  • Owner Kit

    RM37

    A recorded class, workbook and leakage calculator to spot the wrong seats yourself.

    Learn more

  • Owner Program

    RM1,000

    Three online evenings with Etty and other owners, with your own TalentDNA and a draft seat map.

    Learn more

  • Most popular

    Talent Diagnostic

    From RM4,500

    Your leak measured, TalentDNA for everyone, and a talent map of who is most at risk of leaving.

    Learn more

  • Full Year

    About RM39,800

    Etty redesigns roles and decisions, runs a workshop day, then stays on as your part-time HR director.

    Learn more

Under 10 staff? The Diagnostic runs as a Snapshot version for RM2,500.

Results from Etty’s clients

  • Hiring

    Three hires in a row failed within 3 months. The next one, matched with TalentDNA, passed probation and is still performing 9 months on.

    “I don’t need to be in the office all the time anymore. The business can run on autorun because our talent structure has been put in the right place.”
    Company director, import and export services

  • Owner focus

    Buried in operations, the founder kept pushing sales aside. Within 30 days his calendar was full of client appointments.

    “Within just 1 month, my focus shifted completely, and my schedule became packed with back-to-back business appointments.”
    Founder and CEO, technology company

  • Coaching

    An executive who hesitated to ask for help learned to manage her strengths and turned feedback into confident teamwork.

    “I learned how to actively control my talents rather than letting my talents control me!”
    Executive, oil and gas MNC

Meet Etty Garib

Etty spent 20 years in HR Corporate and Innovation at PETRONAS. She now brings that rigour to owner-led companies, where one wrong seat is felt by everyone.

She built the Fitrah Talent Framework around one idea: people do their best work in roles that fit their natural strengths. For owners who want it, she brings an Islamic values lens to the hard conversations, so a role change is handled as amanah, not blame. The method works the same for every SME.

More about Etty

Ready to find your biggest leak?

Take the free check, then talk it through with Etty in a free 30-minute call.

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